Emotions and Logic in Consumerism - 3076 Words

Emotions and Logic in Consumerism Abstract Consumer purchase decisions are often linked to emotions and can lead to impulse and uninformed buying behavior. This creates a problem for marketers who rely on emotional appeals to increase sales. In order for businesses to grow in today’s economy, they must acquire new customers and at the same time retain the old ones. Research indicates that in order for advertising to be most effective in acquiring and retaining new customers, these emotions must also be linked to logic. This paper examines how marketers are using emotions and logic to generate the most sales and retain more customers. Emotions and Logic in Consumerism Advertising can be seen in virtually every aspect of our†¦show more content†¦The other part of the equation is logic, or reason and sound judgment. Researchers have found that logic is the key in retaining customers. In this paper, we will discuss how emotions and logic are used together to increase sales and retain customers. Role of Emotions in Consumerism Emotions come from a natural instinctive state of mind deriving from one’s circumstances, mood, or relationships with others. Diverse areas of the brain control emotions, and different emotions are found in different locations. Fear conditioning has been detected to be in the amygdala (LeDoux, 2000), whereas disgust, or remorse, has been linked to the insular cortex (Sanfey et al. 2003). Activity in the striatum often denotes reward (Knutson 2003). These emotions are in many parts of the brain, yet they all influence our purchasing decisions. Marketers must understand where these emotions come from and how they work in order to sell most effectively. Frequently, the reason we actually make purchases, especially on smaller ticket items, is because our emotions tell us to (DiClemente amp; Hantula, 2003). On smaller ticket items, such as clothing or what food to eat, this can be dictated based purely off emotions because there is often littl e worry as to the consequences of their purchase. Emotions work especially well in advertisements when there is not much difference across multiple products and its offerings (d’Astous amp; Legendre,Show MoreRelatedrhetorical analysis Essay1396 Words   |  6 Pagesthe Uses of a Liberal Education: As Lite Entertainment for Bored College Students,† Mark Edmundson utilizes ethos, pathos, and logos to effectively deliver his argument that the current educational system, especially in college, revolves around consumerism which in turn has negatively impacted students, teachers, and universities in general. However, although Edmundson presents an overall logically sound argument, there are few instances throughout the article that may hinder the reliability of hisRead MoreThe Problem Of Extreme Consumerism926 Words   |  4 Pagesextreme amount of consumerism, but why exactly? What are the possible causes of extreme consumerism? Some of the few possible causes contributing to mass consumerism would include: the want for consumption, the need for consumption, and possibly even hoarders. Although many of the possible causes listed above tie together, it’s quite interesting exploring these causes of extreme consumerism and being able to shine a small light on the subject. As mentioned, extreme consumerism is what makes theRead MoreGovernment Censorship and Control in Brave New World1747 Words   |  7 PagesWorld State’s citizens gradually transition from a society similar to modern civilizations, in the respect to morals, to arguably an exact opposite civilization. This change is accredited to the World State utilizing moral conditioning, eugenics, consumerism, and a new form of religion called â€Å"Fordism† to protect the citizens from chaos of war. Barr raises a question that applies directly to Huxley’s theme when he states, â€Å" ..to what lengths is society willing to go to ensure safety and stability?†Read MoreThe Ethics Of Animal Ethics Essay1567 Words   |  7 Pagesremain at the core of ethics, and as such, organisms capable of experiencing these positive or negative feelings must remain, as humans do, in any ethical debate. Unfortunately, this logic and empathy seems to be lost when discussing animals due to a natural tendency for dissimilarity and distance to suppress emotion. For example, if one were to see an injustice (i.e. an unnecessary infliction of pain) immediately before oneself, such as domestic violence, a natural inclination would be to stopRead MoreThe Scientific Method Of Science1596 Words   |  7 Pagestruly value.† but how do we determine what even is knowledge and how do we place value on something if there can be different perspective. Nevertheless, I somewhat agree with this statement because our measure of value is determined by our emotions more than logic or reasoning and the difficulty of acquiring that knowledge whether it’s self-knowledge or shared knowledge becomes more meaningful even in failure because it shows us what doesn’t work. However, knowledge doesn’t have to be acquired withRead MoreHow to Go Broke1688 Words   |  7 Pagesfestered into a near-irrational spender. Combined with the presumed delusions of grandeur instilled within every money dependent being, one’s illogical fund management should produce poorly thought through and totally unreasoned out business plans. Logic and better judgment that shoul d dawn on a person after a few days of the first occurrence of the insane business idea should be shelved for other situations. Ideas like creating exotic pet shops selling poisonous snails and scorpions, making edibleRead MoreHorror : Horror And Horror Film Essay2210 Words   |  9 PagesMerriam Webster defines â€Å"horror† as â€Å"painful and intense fear, dread, or dismay.† A popular definition of horror film argues that horror is subjective-anything that evokes the emotion of horror in an individual is a horror film to that individual. (Horror Writers Association) This definition is far too dependent on the audience for its categorization. Although, the emotional argument being made in films is an essential factor when defining a genre, it cannot be the only device considered for definingRead MoreMy Religious Beliefs1133 Words   |  4 Pagesthinking about one thing or another. I like to solve problems, and explore every avenue of possibility when making decisi ons. Every decision of significance I make has been carefully weighed up, and considered objectively. Reasoned. No impulses, and no emotions. Some of these decisions take seconds, others take months. Some I have yet to solve. Religion has always flummoxed me, I’m a scientist at heart, but I want to believe in a force greater than humanity. I am, currently, an atheist. I believe that TheRead MoreComparative Studies of Bladerunner and Frankenstein1157 Words   |  5 Pagestechnology and its impact on humanity. Similar concerns are also present in Ridley Scott’s â€Å"Bladerunner†, a futuristic text which combines science fiction and film noir to present a bleak view of a future world overrun by technology and consumerism, but devoid of human emotion. Both these texts offer insights into the human experience namely between man and science and man and nature. In both these texts, the main concerns of their time was that the nature and effect on scientific research when divorcedRead MoreThe Coming Anarchy, by Robert D. Kaplan1218 Words   |  5 Pagesman made decision to its fundamental state it is based off of emotion not logic, as we do not have the capacity to remain unattached from our decisions. Therefore physical aggression is an outcome of an emotional decision, an action not a state of being in of it self. To say that when people reach a certain state this trait is tranquilized, is a utopian characteristic that does not exist. People become more adapt to control their emotions what we would call the qualities of wisdom, which is why mostly

Chemistry Free Essays

Mixture separation Lab I am one of the chemists assigned to design a cost effective procedure for handling the separation and recovery and hazardous waste disposal. The difficulties were trying to figure out Is how we can effectively separate Carbons, sand, and naphthalene? The hypothesis we chose to solve this problem was If we put the mixture into water, alcohol, and mineral spirit, then in each solution one or more substance will not dissolve, will be visible, and also able to separate. According to our data our hypothesis supported the experiment because and sand are lobule in water while naphthalene is not. We will write a custom essay sample on Chemistry or any similar topic only for you Order Now The CARBONS, and sand will dissolve in the liquid solvent and the naphthalene will remain in the solid phase. In the other substances methanol and mineral spirit were not soluble in both Carbons and sand. Also in naphthalene mineral spirit was not soluble. To accomplish this experiment we did the following as to have a successful hypothesis. First use three separate ml test tube, and added ml of each substance Including water, methanol, and mineral split. If the Carbons Is something that Is water soluble, then water can be added to the mixture and then It can be altered as the sand is insoluble and will be left behind. Also add 0. 20 grams of each mixture including Carbons, naphthalene, and sand to each test tube. Try to stir or shake the substance to dissolve. If that didn’t work to dissolve the mixture we made a filter paper and placed it in a funnel then try to filter it by pouring the sample in. After that this leads us on to the third option of separation which is evaporation. At last we placed our sample test in an Erlenmeyer flask and then placed it on a hot surface with melting point 8. 2 0 c, waited to evaporate then recorded our data. After each test, try to observe If the sample was soluble In any of the substance. My data definitely supported my hypothesis because In that experience we found out In the lab that H2O was not soluble In naphthalene, and sand. Methanol was not soluble in Carbons, and sand. Also mineral spirit was not soluble in all the substances. Some errors that might have affected my experiment was the evaporation state I think we left it a little bit too long or took it our earlier for the solution. In the filtering stage we might have spilled some of the sample result so hat’s why we maybe got different result. How to cite Chemistry, Papers Chemistry Free Essays Name: Date: Score: /72 INTRODUCTION TO ISOMERISM AND ALKENES EXERCISES 1. Draw the one constitutional isomer that is missing from column 1 of Model 1. (2 points) 2. We will write a custom essay sample on Chemistry or any similar topic only for you Order Now Draw ten skeletal representations constitutional isomers missing from column 2 in Model 1 as you can. (Hint: Other than cyclohexane, there are 11 ways to draw a six-carbon backbone that contains a ring. Plus there are isomers of cyclohexane that do not contain a ring. ) (10 points) 3. Are any constitutional isomers missing from Column 3 in Model 1? A good way to answer this and similar questions is to start by drawing all possible carbon backbones. Then figure out how many different ways you can add the Br atom, or double bond. (3 points) 4. Draw as many constitutional isomers as you can with the formula C5H11F. (8 points) 5. Draw the structure of a six-carbon alkene (containing only C and H) with one ring and one double bond. (10 points) a. Draw a constitutional isomer of the structure you drew above with no rings. b. Explain the following statement found in many text books: â€Å"In terms of molecular formula, a ring is equivalent to a double bond. 6. Draw a skeletal representation of Z-2-hexene and E-2-hexene. (4 points) 7. Draw 1-butene. Why does it not make sense to specify either Z or E 1-butene while you must specify Z or E 2-butene to draw the correct molecule? (3 points) 8. Label each double bond E (trans), Z (cis), or neither. (It may help to draw in critical H’s. ) (4 points) 9. Label each double bond Z, E, o r neither. (11 points) a. For each structure draw one constitutional isomer and all possible configurational stereoisomers. b. A â€Å"terminal† double bond is a double bond found at the end of a carbon chain (e. . , VIII and X). What generalization can you make about all â€Å"terminal† double bonds in terms of Z/E (or neither)? c. What is the relationship between Compounds III and IV above? 10. Name this molecule, draw and name its configurational stereoisomer, and construct an explanation for why naming this molecule using cis or trans (instead of E or Z) could lead to ambiguity. (4 points) 11. Draw another example of an alkene that cannot be named using the cis/trans nomenclature. (Such a molecule is not cis, trans or neither, but instead requires the E/Z nomenclature. (4 points) a. Draw the configurational stereoisomer of the molecule you drew above. (If it has no configurational stereoisomer, your original structure is not correct. ) b. Describe the characteristi cs of a molecule that falls outside the cis, trans or neither naming scheme and requires the E/Z naming scheme. 12. Double bonds do not rotate freely under normal conditions. The change from Z to E requires a reaction. This can occur in the presence of a catalyst or with the addition of a large amount of energy (e. g. , at high temperature). 4 points) One such reaction is diagramed below: (1) Add enough potential energy to break the double bond (Eact), (2) free rotation occurs at high energy transition state, then (3) reforming the double bond as a mixture of Z and E. Draw E-2-butene in one box and Z-2-butene in the other box, and explain your reasoning for the positioning of each compound. 13. Make up an example (not appearing in the previous activities) of a pair of molecules that are a) constitutional isomers, b) conformers, c) configurational stereoisomers. (6 points) How to cite Chemistry, Essay examples Chemistry Free Essays

Comparison and contrast paper free essay sample

Contrast Recently while watching two old film classics, Vertigo and Notorious, I found myself thinking of other movies directed by Alfred Hitchcock. Most of his movies have many things in common, while remaining completely independent of each other. These two films have different plots, actors, and most obvious one is filmed in color the other black and white. Which leads me to believe that Alfred Hitchcock really knew what he was about; as a result his films all a have a distinctive theme about them. Both films eep you in a state of anticipation as the stories unfold and reveal the twist and turns that Alfred Hitchcock was famous for. Notorious was written in 1946 a year after World War II came to an end and the red-scare was sweeping the nation, yet Vertigo was written twelve years later in a completely different climate. Meaning the McCarthy era had come to an end and the United States was a different country then. Taking that into consideration its interesting the parallelisms these two films have. Each movie has a theme or a genre we could place them in, Notorious is a spy thriller imilar to a James Bond film, and Vertigo is a mystery thriller with a twist like The Sixth Sense. In Vertigo you dont see whats coming in the end, you are taken by surprise and the same can be said for Notorious. There isnt much dialogue in either film; instead the music and camera angles guide the movies to create the plot. Vertigo is shot in color and not Just plain colors, the colors are enhanced to be bold, and to stand out so that you notice them and the people surrounded by them. Alfred Hitchcock uses color to make a point, to show fear, tension, anxiety and love. In this ovie the color of Madelines green dress in the restaurant scene stands out against the red of the walls. It is what I noticed first. In Notorious he uses black and white; the shadows create a sinister effect surrounding the theme of the movie, which is communism, good guy/bad guy. The white of Alicia Hubermans dress as she attends a dinner at Alexs house is in stark contrast to the black of the tuxedos, the car and the dark of night. The cinematography of each film was thought out and tells us the story. So dialogue was not really needed, you could read the movies by listening to he music and watching the shifting patterns of light and shadow. Alfred Hitchcock was famous for using point-of-view shot, it is most noticeable in Notorious where Alicia in lying in bed after a night of drinking and the camera follows her upside down, so you feel a little unbalanced yourself while the scene is taking place. During the movie Vertigo the way the camera angles, scenes, point-of-view shots and the story itself creates the effect of the viewer having vertigo themselves. The music tells the story in Vertigo, you know when something new happens or is about to, it was ell timed and must have taken awhile to get it right, timing must have been everything. In Notorious the camera tells the story, the anticipation, you can feel the anxiety mount in the scene where Alicia and Alex have a party, they invite T. R. Devlin (played by Cary Grant) to attend. Before the party Alicia steals the key to the wine cellar where the secret the Germans are hiding is purported to be. The scene where she is holding the key clutched in her hand, the camera zooms in, you can almost see anxiety building in her heightens her awareness of that key. The camera zooms otally into her hand, its an amazing scene. I had to fast-forward my dvd through most of this because I couldnt handle the anticipation. Alicia is aware of the butler needing more champagne so he will need to get the key from Alex to enter the cellar, all the while knowing that she has it and cant return it until her and Devlin have had a chance to inspect the cellar. It is a most brilliant display of cinematography, the camera going back and forth between her hand and the champagne on ice. There are numerous scenes where the music and camera angles tell the story of what is appening or about to take place, and if you didnt know that these were both directed by Alfred Hitchcock, if you anything about him at all you could fgure out. Even though these two were directed with much time in-between them his style never really altered. Maybe this is the reason they are a good comparison for his work. Notorious and Vertigo, two different movies with two very similar themes. Music and camera shots. Each film has big name stars for that era, Cary Grant plays the debonair, charming T. R. Devlin, who is and agent for the U. S. , and he talks Alicia into taking on the position of an agent herself. She ends up falling in love with Devlin and looks to him to help her make her decisions, in essence leaning against him for support; likewise Kim Novak looks to Jimmy Stewarts character Johnnie Scottie Ferguson for support . Each of the female characters is portrayed as women with loose morals and seeming to have little or no self-respect or confidence. This is how Alfred Hitchcock portrayed many of his leading ladies, leading me to believe he was a masochist. Which strikes me as interesting because during this period of time women were viewed as pure, innocent, the homemakers? So why is it that he portrayed these women as tramps that could be bought? So while these two women are alone and independent they were still treated as property. Another interesting fact is that each character is playing someone other than who they are. Alicia Huber man goes undercover in Notorious for the sake and good of her country, she even marries a man she despises to fulfill that duty. Madeline/Judy acts out as Madeline through most of the movie until she commits suicide then she resumes being Judy(her true-self), until Johnnie finds her and makes her turn into Madeline , ecause he was so taken with Madeline. In most of Hitchcocks movies the female role is always playing another role inside of her role. Being someone else, probably for the sake of a man. Manipulation is a motif in these two films, a man using a woman to further his own wants and needs. Of course each lady has a choice to be made , but back in this time most women did what men told them. Now our leading ladies kick butt Just as much as the men take Angelina Jolies character in Tomb Raider, or a spy thriller Mr. and Mrs. Smith, the leading ladies today are nothing like the two adies in these movies. I wonder what Alfred Hitchcock would think of the modern film world?